Media Resource Centre For Science-Society Interface
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25 Years Of Engaging with The Media and Society
The Media Resource Centre is administered by MSSRF and is headquartered in Chennai. It is supported through an endowment from The Hindu Group of publications in 1998. The Centre is a joint recipient of the 2008 Jawaharlal Nehru Prize for Science Communication conferred by the Indian Science Congress Association.
Vision: Serve as a LINK between research, media and society so as to enable knowledge-sharing and discourse on scientific issues for sustainable change.
Mission: To be a PLATFORM that facilitates exchange of ideas between scientists and the media; promote public understanding of critical development issues, and provide space for interaction between media personnel and scientists through public forums, conferences, lectures, seminars, workshops, etc.
Strategic Objectives: The year 2023 marks 25 years of engaging with the media and society through media discourses, capacity development and media outreach. With the specific intention of building a greater understanding of science and development subjects among media professionals, the MSSRF Media Resource Centre also expands focus on strengthening the science-to-practice and science-to-policy linkages in India.
The Three Pathways
Outreach Through Communication Tools
Websites MSSRF, CAbC, and BPTAbC
Social Media Twitter, Facebook, Instagram, LinkedIn, YouTube, and Flickr
E-Newsletter Monthly updates to stakeholders and the media about MSSRF research and developmental activities
Public events (in-person / virtual) Seminars, Conferences, Events with communities, etc., drawing attention to issues / subjects
Visual aids Dissemination with brochures, flyers, posters, etc
Outcome / impact stories Thematic narratives that describe results of MSSRF research and developmental work
Testimonials AV presentations that reflect transformative changes among communities
Knowledge products Briefs for policymakers / donors / researchers / academia, etc., to bring together interventions, successes and lessons learned along with recommendation for policy change or further research.
Outcomes*
Engagement data from 2022-23 derived from Google and Social Media analytics indicate presence of MSSRF increased by >100% from the previous year.
In 2022-2023, MSSRF website had 45363 new visitors accessing 164185 webpages, and viewing 70578 sessions.
320 news articles and feature stories published in print, television, radio, and online media in several languages, and included state-level and national editions, plus international coverage.